Executive Hire Show 2023 Preview
BIGGER. BETTER. AND BACK FOR MORE.
Returning for 2023, after a successful debut is the distinctive bright orange glow from the LFI exhibitor’s stand. Having been established in 1947, last year, surprisingly, was our first-ever trade show, which allowed our customers, old and new, to see the brand, products and Team LFI at a major event.
“From a brand awareness point of view, it was a fantastic success,” says commercial director Andy Ferris. “Not only did the Executive Hire Show enable us to be front and centre of all the right people, but we also generated quality leads and gained new customers too.”
“We also choose the Executive Hire Show to launch two brand new products, the PRo Deck, and the TuFF ToWER, exclusively at the show. We knew they were ideal for the hire market; they attracted a high level of footfall and saw a great response as new additions to our core range.”
“Not only did the Executive Hire Show enable us to be front and centre of all the right people, but we also generated quality leads and gained new customers too.”
LFI now holds the much coveted Made in Britain mark too. “Hirers like to buy British, that’s a fact,” adds Andy. “On top of the obvious environmental benefits and quality guarantees, we can offer a more responsive customer care service too. Hire companies’ customers will invariably bend or break things, and LFI can offer the assurance of access to parts and replacements are as available, and quickly.”
After the 2022 live product launch, we are planning more product debuts to further expand the LFI lineup. “There will be at least one new product on our stand that will interest the show’s visitors,” comments Andy.
For first-time exhibitors, his advice is to be proactive and engaging. “This is the best event for the hire sector, without question,” he adds. “You will not find a higher concentration of decision-makers under one roof. If you are serious about being in this market, the Executive Hire Show is the one event you absolutely must attend. However, you must be prepared to put yourself out there. Don’t just sit on your stand - talk to everyone, engage and converse, you never know where your next lead is coming from.”
VISITING THE EXECUTIVE HIRE SHOW?
The Executive Hire Show 2023 is being held at the 'Home of Hire'- the Coventry Building Society Arena. We’ll be there again, ready and waiting, to say hello to all the exhibitors and visitors for what’s to be an exciting few days.
To make it simple, we’re based at the same spot as last year, stand J40.
We look forward to seeing you all there…
For more information, email our Commerical Director Andy Ferris